Alice's Road Corridor Master Plan

Waukee, IA

As part of the master plan process for this 1,700-acre 3-mile arterial road corridor in the Des Moines west metro, the HKGi-led consultant team conducted a market study to help the community understand the development potential within the corridor. The market analysis was led by Britt Palmberg, now with HKGi, while he was with a previous employer, and findings from the study were incorporated into the master plan initiatives and implementation strategies.

The market analysis was a key ingredient in developing strategies to align infrastructure investments with development projections and understand ways in which the corridor could distinguish itself from other major corridors in the Des Moines metro.